A modern communications hub created by Nicole Junas Ravlin.

The New PR Playbook is the home for the tools, frameworks, and education that help leaders, communicators, and educators navigate today’s communications landscape. It’s built on the idea that the media world we grew up with is gone, and the new era requires clarity, adaptability, and an entirely different set of skills.

This site is where Nicole shares the models she teaches to CEOs, CMOs, PR teams, educators, and professional organizations across the U.S. and Europe.

Nicole Junas Ravlin is a strategic communications advisor, agency founder, and author of the upcoming book PR Ain’t What It Used to Be: The New Playbook for Earning Attention, Building Trust & Leading with Clarity.

She is the CEO and founder of Junapr, a strategic communications and brand advisory firm recognized five consecutive years on the PRNews Agency Elite Top 100 list. Nicole has spent nearly 30 years helping organizations navigate media disruption, crisis communications, AI integration, reputation management, and the shift toward fragmented digital influence.

She regularly lectures at universities, speaks at national conferences, and advises organizations across food/CPG, nonprofit, higher-ed, lifestyle, and global brands.

This platform is an extension of her work: practical, clear guidance for those who need to lead with purpose in a world where attention, trust, and truth are deeply up for grabs.

A woman with shoulder-length brown hair smiling at the camera, wearing a black top and a red ruffled collar, sitting in a restaurant with a warm-toned interior.

Get in Touch

Have a question? Want to explore collaboration? Looking for modern PR tools or clarity resources? I’d love to hear from you.